At Perkins School of Theology, many challenges have arisen in the face of our modality shift to hybrid. Some of those challenges are external, others are internal. This guide seeks to address the internal by creating cohesion and thereby better position Perkins to address those external concerns.
The goals of this guide are:
Create cohesion internally around how we talk about our new modality.
Clearly communicate what the new modality is and how we are marketing it.
Provide language for staff/faculty who speak to external prospects and constituents.
Allow evolution by editing this digital document in realtime as changes emerge. Feel free to use the red "Suggestions" button to your right throughout the guide. Here you can offer recommendations, request edits, or provide feedback.
As a reminder, we ask that you not share this guide with anyone outside of our institution. The Internal Reference Guide is designed with Perkins staff and faculty in mind and is not meant to be widely distributed as a prospective student resource.
Acknowledgements
Editor:
Caleb Palmer
Contributors:
Andy Keck
Hugo Magallanes
Consultation:
Tad Daniels
DD Agency
Special Thanks
Thanks to the Marketing/recruiting taskforce for your ongoing work and insight into the Internal Reference Guide. Without your time, survey responses, and energies, cohesive messaging behind the project would not have been possible.
